Marketing and sales directors plan, organise and direct market research and formulate and implement an organisationâ€™s marketing and sales policies.
Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
liaises with other senior staff to determine the range of goods or services to be sold;
discusses employerâ€™s or clientsâ€™ requirements, plans and monitors surveys and analyses of customersâ€™ reactions to products;
examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities;
controls the recruitment and training of staff;
produces and/or assesses reports and recommendations concerning marketing and sales strategies.
Estimated Pay Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).
Unemployment Data The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.
Projected Employment Levels