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Events, Sales and Marketing Apprenticeship

The Headland Hotel Co Ltd
As our Events, Sales and Marketing Apprentice you will play a key role in the continued development of the Sales and Marketing department. You will be pivotal in helping shape and implement the marketing plan for the exciting launch of our state-of-the-art outdoor aquatic centre! Building works have begun and the facility is due to open early in 2019. Our Events, Sales & Marketing Apprenticeship could be the perfect stepping stone towards your dream role.

The Headland Hotel Co Ltd - Employer

One of only 50 hotels in the UK to be awarded 4 Silver Stars by The AA, The Headland is a luxury hotel and spa offering the perfect blend of discreet English ambience and decadent four-star hospitality.

The Headland Hotel Co Ltd


18 months

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Job Summary

New Vacancy
Creative & Digital Media
The Headland Hotel Co Ltd

Detailed Job Description

Reporting to the Sales & Marketing Manager/ Senior Events Coordinator, as our Events, Sales & Marketing Apprentice you will be responsible for securing events business through active and relevant marketing which is tracked and identified through close scrutiny of the business. Also using customer service skills to convert phone and email inquiries into business for the hotel.

Further responsibilities:

  • Ensuring the marketing plan is kept up to date, statistics recorded and that all tasks on it are completed in a timely fashion. This should include commentaries and conclusions about trends and competitors.
  • To attend and assist with some meetings to ensure relevant actions and deadlines are captured, forward a copy of these actions and deadlines to the relevant members of the team.
  • Carry out thorough competitor analysis for all departments of the business and identify what we could offer to ensure we are always relevant in the market.

Requirements and Prospects

Qualifications required

Skills required


  • Being organised.
  • Good Customer Service.
  • Great attention to detail.

Personal Qualities


  • Bright, bubbly personality.
  • Creative and thoughtful.
  • A people person.

Future prospects

On successful completion of the apprenticeship there is a possibility of a job role.

Additional Information

Training provided

  • Marketing Principles – using digital tools effectively.
  • Principles of coding.Customer lifecycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line.
  • Written communication – effective communication skills to a range of audiences through a range of platforms.
  • Customer relationship marketing.
  • Search marketing
  • Search engine optimisation.
  • e mail marketing.
  • Web analytics and metrics – measure and evaluate the success of digital marketing activities.
  • Mobile apps.Pay-Per-Click.
  • Digital etiquette.
  • Marketing briefs and plans.
  • Day 1 Marketing Principles: Basic marketing principles/ The role of effective teamwork.
  • Day 2 Marketing Principles: Customer relationship marketing/ The customer lifecycle.
  • Day 3 Marketing Principles: Customer engagement and market segmentation.
  • Day 4 Marketing Principles: Main components of digital and social media strategies.
  • Day 5 Marketing Principles: How digital and social media strategies are implemented.
  • Day 6 Marketing Principles: Revision and unit exam.
  • Day 7 Coding: Introduction to coding.
  • Day 8 Coding: Making your code work.
  • Day 9 Coding: Common languages.
  • Day 10 Coding: Common languages.
  • Day 11 Coding: How do websites work.
  • Day 12 Coding: Finding and using websites.
  • Day 13 Coding: Beyond text: web content that works.
  • Day 14 Coding: The day of acronyms – what are they and what do they do?
  • Day 15 Coding: Web project lifecycles.
  • Day 16 Coding: When websites are attacked! Revision and unit exam.
  • Day 17 Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms.
  • Day 18 Digital Marketing Principals: Digital platforms and digital marketing within business.
  • Day 19 Digital Marketing Principals: Digital marketing within specialist areas.
  • Day 20 Digital Marketing Principals: Digital etiquette.
  • Day 21 Digital Marketing Principals: Security levels.
  • Day 22 Digital Marketing Principals: Revision and unit exam.
  • Day 23 Google analytics IQ support session.
  • Day 24 Preparation for end project.
  • Day 25 Preparation for end project.
  • Day 26 End assessment project.
  • Day 27 End assessment project.
  • Day 28 End assessment project.
  • Day 29 End assessment project.
  • Day 30 End assessment project.

Shifts will vary depending on business needs. May include weekends depending on Events. Pay will be reviewed after probation period, used to assess capability and performance.

Truro and Penwith College - Learning Provider

Find your feet with a traineeship. They’re a great way to help you build your CV. That’s because traineeships help you learn the essential skills that every employer wants. And they’ll set you on the right path to compete for apprenticeships. In short, they’re that vital first stepping stone to getting ahead.

For more information about this vacancy please contact the provider Truro and Penwith College on 01872 242711 or email: (Ref ID:82435)
Truro and Penwith College

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