Detailed Job Description
The Social Media Manager at Byrogue is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.
That passion comes through as she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
We are looking for an apprentice to match! Fashion Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success.
An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Assistant is instrumental in managing Byrogue’s content-related assets. We have 12k on Instagram.
We look to improve our reach and numbers and create consistent exciting content in-house.
Content management duties include:
Administrate the creation and publishing of relevant, original, high-quality content. ·
Working alongside the Social media content
Creator to plan and execute engaging relevant fashion, design, art and entertainment content.
Working alongside the design and buying teams to create relevant content for our collections. ·
Weekly meetings and brainstorming sessions ·
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building). ·
Create a regular publishing schedule. ·
Leverage the right tools to manage your content.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. ·
Promote content through social advertising. You will administer the company’s social media marketing and advertising.
Administration includes but is not limited to: ·
Deliberate planning and goal setting ·
Development of brand awareness and online reputation ·
Content management ·
SEO (search engine optimization) and generation of inbound traffic ·
Cultivation of leads and sales