- GMFJ Reference
87060
- Wages
£6.50 p/h
- Hours
37.50 per week
- Date Posted
14/06/2018
- Start Date
05/09/2018
- Approx. Duration
18 months
- Location
Truro
- Status
Now Taking Applications
- Sector
Creative & Digital Media
- Opportunity Type
Advanced Level 3
- Employer
Illustrated Living Limited
Description
You will work with the directors to:
- Devise strategies to drive online traffic to www.illustratedliving.co.uk. Track conversion rates and making improvements to the website using Google analytics.
- Develop digital marketing campaigns.
- Utilise a range of techniques to promote company including paid search, SEO and PPC.
- Oversee the social media strategy for the company.
- Manage online brand and product campaigns to raise awareness and generate sales.
- Maintain visual look of website with fresh and relevant banners and content.
- Improve the usability, design, content and conversion of the website.
- Evaluate customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Creating on-brand content for the new Illustrated Living website, and its Instagram, Facebook and Twitter social media accounts, including graphic design, photography, short films etc.
- Creation and distribution of Illustrated Living branded emails.
- Researching e-commerce and retail trends to provide information to the Directors on how best to shape the usability of the website and to improve customer experience, both online and in store.
Highly desirable experience but not essential:
- Evidence of working in a customer focused role - B2C or B2B.
- Numerate with excellent written English, a good communicator and team player.
- Relevant work experience in any of the following: Marketing, Social media, Graphic design, Business Development or eCommerce.
- Experience of creating content for social media using photography, Photoshop and basic editing skills.
- Focused on detail, resourceful, creative.
- Dynamic, flexible, enjoys change.
- Self-motivated and conscientious, good time keeping, reliable.
- Commercial mind-set, always thinking of how to build the business and how to engage our customers.
For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 87060)
Company website : www.illustratedliving.co.uk
- Computer literate.
- Business focussed.
- Previous marketing experience an asset.
Highly desirable experience but not essential:
- Evidence of working in a customer focused role - B2C or B2B.
- Numerate with excellent written English, a good communicator and team player.
- Relevant work experience in any of the following: Marketing, Social media, Graphic design, Business Development or eCommerce. Experience of creating content for social media using photography, Photoshop and basic editing skills.
- Focused on detail, resourceful, creative.
- Dynamic, flexible, enjoys change.
- Self-motivated and conscientious, good time keeping, reliable.
- Commercial mind-set, always thinking of how to build the business and how to engage our customers.
- GCSE grade C/4 in Maths and English or equivalent.
Overview of Programme Content:
- Marketing Principles – using digital tools effectively.
- Principles of coding.
- Customer lifecycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line.
- Written communication – effective communication skills to a range of audiences through a range of platforms.
- Customer relationship marketing.
- Search marketing.
- Search engine optimisation.
- email marketing.
- Web analytics and metrics – measure and evaluate the success of digital marketing activities
- Mobile apps.
- Pay-Per-Click.
- Digital etiquette.
- Marketing briefs and plans
End Assessment: Apprentices will collate a portfolio of evidence from work projects. Once this portfolio demonstrates all requirements of the programme they will complete the end point assessment. This must be a minimum of 12 months after the start of the programme.
The end point assessment is made up of the following elements:
- Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace.
- An employer reference.
- A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.
- Course Details:
- Day 1 Marketing Principles: Basic marketing principles/ The role of effective teamwork.
- Day 2 Marketing Principles: Customer relationship marketing/ The customer lifecycle.
- Day 3 Marketing Principles: Customer engagement and market segmentation.
- Day 4 Marketing Principles: Main components of digital and social media strategies.
- Day 5 Marketing Principles: How digital and social media strategies are implemented.
- Day 6 Marketing Principles: Revision and unit exam.
- Day 7 Coding: Introduction to coding.
- Day 8 Coding: Making your code work.
- Day 9 Coding: Common languages.
- Day 10 Coding: Common languages.
- Day 11 Coding: How do websites work.
- Day 12 Coding: Finding and using websites.
- Day 13 Coding: Beyond text: web content that works.
- Day 14 Coding: The day of acronyms – what are they and what do they do?
- Day 15 Coding: Web project lifecycles.
- Day 16 Coding: When websites are attacked! Revision and unit exam.
- Day 17 Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms.
- Day 18 Digital Marketing Principals: Digital platforms and digital marketing within business.
- Day 19 Digital Marketing Principals: Digital marketing within specialist areas.
- Day 20 Digital Marketing Principals: Digital etiquette.
- Day 21 Digital Marketing Principals: Security levels.
- Day 22 Digital Marketing Principals: Revision and unit exam.
- Day 23 Google analytics IQ support session.
- Day 24 Preparation for end project.
- Day 25 Preparation for end project.
- Day 26 End assessment project.
- Day 27 End assessment project.
- Day 28 End assessment project.
- Day 29 End assessment project.
- Day 30 End assessment project
- Excellent communication skills.
On successful completion of the apprenticeship there is a possibility of a job role.
Working times and days are to be confirmed. The position will include some weekends.