- GMFJ Reference
92634
- Wages
£6.00 p/h
- Hours
43.00 per week
- Date Posted
20/11/2018
- Start Date
18/02/2019
- Approx. Duration
18 months
- Location
Falmouth
- Status
Now Taking Applications
- Sector
Creative & Digital Media
- Opportunity Type
Advanced Level 3
- Employer
Cockwells Modern and Classic Boatbuilding Limited
Description
We are looking for a friendly, polite and presentable Marketing Apprentice to assist us with our marketing needs.
You will be covering a wide variety of tasks including:
- Maintain and update the company website
- Monitor SEO and web reporting
- Update the company social media accounts
- Draft and send newsletters
- Maintain stocks of print collateral and order as necessary
- Create and order signage
- Support the sales team during boat shows
- Organise internal events and give support with external events
- Coordinate product photography and videography
- Liaise with the local community regarding sponsorship and support
- Organise and order branded goods
- Submit entries for award and competitions
- Maintain advertising and PR schedules
You will be reporting to the Operations Director, who is our Marketing Manager and very experienced and qualified in Marketing. She will support and encourage you to be confident and to use your initiative. You need to be flexible and willing to learn, with good writing skills and accurate spelling and grammar.
For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 92634)
Company website : www.cockwells.co.uk
Desirable:
- Accurate spelling and grammar
- Good writing skills
- Attention to detail
- Basic knowledge of major social media channels
- Able to use the Microsoft office suite
- Any competence with Photoshop/InDesign would be a big plus
- GSCE grade C/4 or equivalent in Maths and English
Overview of Programme Content
- Marketing Principles – using digital tools effectively
- Principles of coding
- Customer lifecycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line
- Written communication – effective communication skills to a range of audiences through a range of platforms
- Customer relationship marketing
- Search marketing
- Search engine optimisation
- e mail marketing
- Web analytics and metrics – measure and evaluate the success of digital marketing activities
- Mobile apps
- Pay-Per-Click
- Digital etiquette
- Marketing briefs and plans
End Assessment:
Apprentices will collate a portfolio of evidence from work projects. Once this portfolio demonstrates all requirements of the programme they will complete the end point assessment. This must be a minimum of 12 months after the start of the programme.
The end point assessment is made up of the following elements:
- Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
- An employer reference
- A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
Course Details:
- Day 1 Marketing Principles: Basic marketing principles/ The role of effective teamwork
- Day 2 Marketing Principles: Customer relationship marketing/ The customer lifecycle
- Day 3 Marketing Principles: Customer engagement and market segmentation
- Day 4 Marketing Principles: Main components of digital and social media strategies
- Day 5 Marketing Principles: How digital and social media strategies are implemented
- Day 6 Marketing Principles: Revision and unit exam
- Day 7 Coding: Introduction to coding
- Day 8 Coding: Making your code work
- Day 9 Coding: Common languages
- Day 10 Coding: Common languages
- Day 11 Coding: How do websites work
- Day 12 Coding: Finding and using websites
- Day 13 Coding: Beyond text: web content that works
- Day 14 Coding: The day of acronyms – what are they and what do they do?
- Day 15 Coding: Web project lifecycles
- Day 16 Coding: When websites are attacked! Revision and unit exam
- Day 17 Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms
- Day 18 Digital Marketing Principals: Digital platforms and digital marketing within business
- Day 19 Digital Marketing Principals: Digital marketing within specialist areas
- Day 20 Digital Marketing Principals: Digital etiquette
- Day 21 Digital Marketing Principals: Security levels
- Day 22 Digital Marketing Principals: Revision and unit exam
- Day 23 Google analytics IQ support session
- Day 24 Preparation for end project
- Day 25 Preparation for end project
- Day 26 End assessment project
- Day 27 End assessment project
- Day 28 End assessment project
- Day 29 End assessment project
- Day 30 End assessment project
TeamTechnical Competencies that the Apprentice must be able to evidence in the workplace by the end of theirApprenticeship:
- Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
- Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: responds efficiently to enquiries using online and social media platforms
- Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across avariety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities
Interprets and follows:
- latest developments in digital media technologies and trends
- marketing briefs and plans
- company defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
- Can operate effectively in their own business’s, their customers’ and the industry’s environments
Desirable:
- Be polite and presentable
- Able to use initiative
- Fast learner
- Team player Flexible
On successful completion of the apprenticeship there is a possibility of a job role.
Working times are Monday to Thursday - 8am till 5.30pm and Friday 8am till 3.30pm. Cockwells is enrolled with a pension scheme with contributions both from the company and the employee. There is an option to opt out. Occasional weekend work may be required when attending events such as boat shows. You will be able to bank this time to take off in lieu at a later date.