Overview of Programme Content
- Marketing Principles – using digital tools effectively
- Principles of coding
- Customer life-cycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line
- Written communication – effective communication skills to a range of audiences through a range of platforms
- Customer relationship marketing
- Search marketing
- Search engine optimisation
- e mail marketing
- Web analytics and metrics – measure and evaluate the success of digital marketing activities
- Mobile apps
- Pay-Per-Click
- Digital etiquette
- Marketing briefs and plans
End Assessment:
Apprentices will collate a portfolio of evidence from work projects. Once this portfolio demonstrates all requirements of the programme they will complete the end point assessment. This must be a minimum of 12 months after the start of the programme. The end point assessment is made up of the following elements:
- Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
- An employer reference
- A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
Day 1
: Marketing Principles: Basic marketing principles/ The role of effective teamwork
Day 2
: Marketing Principles: Customer relationship marketing/ The customer life cycle
Day 3
: Marketing Principles: Customer engagement and market segmentation
Day 4
: Marketing Principles: Main components of digital and social media strategies
Day 5: Marketing Principles: How digital and social media strategies are implemented
Day 6
: Marketing Principles: Revision and unit exam
Day 7
: Coding: Introduction to coding
Day 8
: Coding: Making your code work
Day 9
: Coding: Common languages
Day 10
: Coding: Common languages
Day 11
: Coding: How do websites work
Day 12
: Coding: Finding and using websites
Day 13
: Coding: Beyond text: web content that works
Day 14
: Coding: The day of acronyms – what are they and what do they do?
Day 15
: Coding: Web project lifecycles
Day 16
: Coding: When websites are attacked! Revision and unit exam
Day 17
: Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms
Day 18
: Digital Marketing Principals: Digital platforms and digital marketing within business
Day 19
: Digital Marketing Principals: Digital marketing within specialist areas
Day 20
: Digital Marketing Principals: Digital etiquette
Day 21
: Digital Marketing Principals: Security levels
Day 22
: Digital Marketing Principals: Revision and unit exam
Day 23
: Google analytics IQ support session
Day 24
: Preparation for end project
Day 25
: Preparation for end project
Day 26
: End assessment project
Day 27
: End assessment project
Day 28
: End assessment project
Day 29
: End assessment project
Day 30
: End assessment project