- GMFJ Reference
37.50 per week
- Date Posted
- Start Date
Now Taking Applications
Social Media & Digital Marketing
- Employment Type
Advanced Level 3
W. Wearne & Son
Description of Opportunity
Main duties and
- To assist in updating, managing, and overseeing
all aspects of social media associated with the company including Facebook/Instagram.
Develop on social media channels such as Tiktok and Youtube.
- Help Write and dispatch
email marketing campaigns using Mailchimp
- Assist with managing e-communications
- Creating content using photography,
videography, editing and various other digital platforms
- Help produce & manage marketing
- Write content and drive
traffic to the website
- Speak to clients/customers via
phone calls, emails, direct messages to deal with queries or complaints
- Learn about the products/services that we
- Promote, and represent Wearnes in a
professional manner at all times
- Assist with managing the
back end of the company website, improve user experience, improve SEO, produce
new content and keep things updated
- Help process orders ready to
package and dispatch
- Assist with brand awareness
through traditional and digital marketing
- Help to analyse data using Google Analytics or
For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 130874)
Media, Marketing Skills, Basic
and creative skills
of WordPress, and Data analysis
- GCSE Maths and English Grade 5/D or above
- Creative subjects
- Graphic Design
- Marketing theory, concepts and basic principles e.g.what marketing is, the marketing mix (7Ps: product,
price, place, promotion, physical environment, process, people), the promotional mix and the difference
between its elements (advertising, sales, public relations etc), what a marketing plan is.
- Current technologies such as systems and software, that can help deliver effective marketing planning
(research), delivery and evaluation.
- Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection
Regulation (GDPR)/eprivacy, trading laws, copyright law, Advertising Standards Authority (ASA).
- Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting
marketing communications in a legal, decent and honest manner, advertising being clearly differentiated
from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid
- The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance,
- Primary and secondary research and the different sources of primary and secondary research data.
- Brand theory (positioning/value/identity/guidelines) to a basic level.
- How marketing fits within organisational structures and processes. How to brief and manage external
marketing suppliers, and an understanding of the risks to ineffective briefing/management.
- Copywriting and proofreading techniques.
- Search engine optimisation techniques and effective video production and publishing practice.
- The benefits of a customer relationship management system.
- The benefits of marketing automation processes and systems.
- The metrics relevant to the delivery and evaluation of marketing activity, and an understanding of which are
most relevant to that activity.
- Budgeting principles and good procurement practice.
- Importance of planning and maintaining offline and digital assets.
- Awareness of social media platforms appropriate to customer and business segments.
- The customer journey and the customer segments relevant to their market.
- Use research/survey software to gather audience insight and/or evaluation.
- Applying creativity to use a website content management system to publish text, images and video/animated
- Use a social media platform to publish text, images and video content.
- Use high volume email delivery software to acquire and/or retain one or more market segments and
understand the response.
- Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces
of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they
work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading
Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act).
- Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer
etc) and oversee successful delivery in-line with specification.
- Write persuasive text to meet a marketing communications objective, using common copywriting techniques
such as adapting writing style to ensure it is appropriate to different channels in-line with organisational
- Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.
- Able to plan and coordinate a marketing activity (external and/or internal) comprising several different
marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known
- Analyse and present defined external and internal marketing data to inform discussions about planning,
delivery and/or evaluation of marketing activities/brand performance.
- Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in
support of marketing activities (such as project/budget planning and monitoring, and to support organisation
of marketing assets).
- Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results
of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g.
PowerPoint. Basic presentation skills to deliver these findings.
- Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer.
- Professional and customer focussed, shows commitment to putting the customer at the centre of marketing
- Apply ethical behaviour in planning, delivery and evaluation of marketing activity. Including carrying out
activity in a way that values equality and diversity.
- Commitment to continuous development of self and marketing activities through own initiative, within scope
of own responsibility, keeping abreast of external developments including competitor and market trends.
- Self motivated - takes responsibility for own actions.
- Reflective and analytical, solving problems with internal and external sources of intelligence and data with a
commitment to using evidence to support decisions.
- Collaborative, consultative and supportive to achieve marketing outcomes, good listener, shows empathy
with the views of others.
- Strong attention to detail.
- Responsive and flexible, able to work at pace within deadlines balancing short- and long-term priorities
- Shows creativity in their approach to work.
- Fast learner/good under pressure
On successful completion of the apprenticeship there is a possibility of a future job role.
Working Times: : 9am – 5:30pm Mon – Fri (1 hour lunchbreak) Flexibility to work some Saturdays. Helston or Falmouth, or alternative stores depending on preference.