Digital Marketing Apprentice.

St Ives Town Council St Ives

St Ives Town Council is a small but ambitious Council working to deliver a number of community services. These include running a library and visitor information service, hosting weddings and events and managing our historic concert hall which is being developed to offer a wider programme of live performance. This role will be based in St Ives at the Library and Visitor Information Centre. You will be helping to promote services, projects and events which are based at the Library, including welcoming customers. You will work with our Cultural Services Manager and venues and events team, dev...

Apprenticeships > Level 3 (Advanced) Apprenticeship Social Media & Digital Marketing

  • GMFJ Reference
    147863
  • Wages
    £8.36 p/h
  • Hours
    30.00 per week
  • Date Posted
    13/09/2021
  • Start Date
    11/10/2021

  • Location
    St Ives
  • Status
    Now Taking Applications
  • Sector
    Social Media & Digital Marketing
  • Employment Type
    Advanced Level 3
  • Employer
    St Ives Town Council

Description of Opportunity

Line Manager : Responsible to the Cultural Services Manager

Working alongside the Venues and Events Manager, Library and Visitor Information staff and the Weddings Officer.


Key tasks will include

  • Providing customer service support in the Library and Information Centre
  • Supporting and strengthening external communications, including email marketing, for the Guildhall and the Library using mail chimp
  • Ensuring the effective day to day operation of social media accounts for the Guildhall, the Library and Weddings on facebook and instagram including creative copywriting
  • Leading work on the youth project – youth access channel to develop a what’s on platform for St Ives 13-18 year olds
  • Exploring the values and benefits of other social media platforms (eg twitter) and implementing them
  • Supporting the Cultural Services Manager and the Venues and Events Manager in a number of development projects including visitor information material, events and performance, marketing the Library and their retail offer

Expectations

  • The role will involve occasional evening work and you will be rota-ed onto the Library and Information team, meaning that your days of work may be flexible between Monday and Saturday
  • You will need to be able to travel into St Ives on working days. We cannot offer free parking.



For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 147863)

  • Computer skills
  • The candidate must be highly computer literate, strong social media skills across all platforms
  • Knowledge of wordpress, google analytics
  • Knowledge and / or skills on Microsoft office including word, excel, powerpoint
  • Wordpress
  • Mailchimp


  • A levels or equivalent in relevant disciplines, examples include but not limited to :
  • Computing and IT
  • English and communications
  • Marketing
  • Art and Design
  • Business Studies


Knowledge:

Marketing theory, concepts and basic principles e.g.what marketing is, the marketing mix (7Ps: product, price, place, promotion, physical environment, process, people), the promotional mix and the difference between its elements (advertising, sales, public relations etc), what a marketing plan is.

Current technologies such as systems and software, that can help deliver effective marketing planning (research), delivery and evaluation.

Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection Regulation (GDPR)/eprivacy, trading laws, copyright law, Advertising Standards Authority (ASA).

Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting marketing communications in a legal, decent and honest manner, advertising being clearly differentiated from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid stereotyping.

The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance, sales, operations.

Primary and secondary research and the different sources of primary and secondary research data.

Brand theory (positioning/value/identity/guidelines) to a basic level.

How marketing fits within organisational structures and processes. How to brief and manage external marketing suppliers, and an understanding of the risks to ineffective briefing/management.

Copywriting and proofreading techniques.

Search engine optimisation techniques and effective video production and publishing practice.

The benefits of a customer relationship management system.

The benefits of marketing automation processes and systems.

The metrics relevant to the delivery and evaluation of marketing activity, and an understanding of which are most relevant to that activity.

Budgeting principles and good procurement practice.

Importance of planning and maintaining offline and digital assets.

Awareness of social media platforms appropriate to customer and business segments.

The customer journey and the customer segments relevant to their market.

Skills:

Use research/survey software to gather audience insight and/or evaluation.

Applying creativity to use a website content management system to publish text, images and video/animated content.

Use a social media platform to publish text, images and video content.

Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response.

Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act).

Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in-line with specification.

Write persuasive text to meet a marketing communications objective, using common copywriting techniques such as adapting writing style to ensure it is appropriate to different channels in-line with organisational brand guidelines.

Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.

Able to plan and coordinate a marketing activity (external and/or internal) comprising several different marketing tactics to acquire or retain one or more customer segments. Carries out the tasks within known resources.

Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.

Spreadsheets - create and maintain spreadsheets using common business software, e.g. Excel, Numbers, in support of marketing activities (such as project/budget planning and monitoring, and to support organisation of marketing assets).

Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint. Basic presentation skills to deliver these findings.

Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer.

Behaviours:

Professional and customer focussed, shows commitment to putting the customer at the centre of marketing activities.

Apply ethical behaviour in planning, delivery and evaluation of marketing activity. Including carrying out activity in a way that values equality and diversity.

Commitment to continuous development of self and marketing activities through own initiative, within scope of own responsibility, keeping abreast of external developments including competitor and market trends.

Self motivated - takes responsibility for own actions.

Reflective and analytical, solving problems with internal and external sources of intelligence and data with a commitment to using evidence to support decisions.

Collaborative, consultative and supportive to achieve marketing outcomes, good listener, shows empathy with the views of others.

Strong attention to detail.

Responsive and flexible, able to work at pace within deadlines balancing short- and long-term priorities (multitask).

Shows creativity in their approach to work.

  • Outgoing and comfortable in customer facing roles
  • Energetic
  • Hard working and reliable
  • Confident
  • A strong problem solver
  • A starter / finisher
  • Organised
  • Highly professional


On completion of a successful apprenticeship, there may be an opportunity for a full time position.
Hourly rate reviewed every six months. Typically local government has a cost of living pay award each year. You will be eligible to join the Local Government Pension Scheme. This role includes some events work and this may involve occasional evening work. Monday to Saturday - working on rota system

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