Weekly
Hours Worked: 37.5 – Monday to Friday
Salary: £5.28 per hour
Brief job description:
Estio Training have an exciting new
opportunity for a Digital Marketer Apprentice with Group55 a Manufacturing
company based in Leyland.
Job Description:
The Digital
Marketing Apprentice will support the Marketing Manager in delivering digital
growth for Group55 and associated brands. They will support in for monitoring,
reporting on and maintaining digital marketing and social media channels as
well as championing digital innovation and growth across the growing brands
portfolio.
Your duties and responsibilities in this role will
consist of:
·
Day
to day monitoring and maintenance of all online marketing business drivers,
PPC, Paid Social and Display.
·
Get
involved in the planning, creation, editing and publishing engaging content
across all digital platforms.
·
Support
social media marketing with day-to-day community management and content
creation for various social channels and brands.
·
Provide
recommendations based on the analysis of digital marketing initiatives to
improve customer experiences and increase ROI and customer loyalty.
·
Manage
ad spend within set budgets and make recommendations on digital marketing
investment.
·
Deliver
ROI against KPIs.
·
Tracking
daily, weekly and monthly KPIs to identify opportunities for improvement.
·
Reviewing
and approving campaign ad copy and ensuring this is in line with brand
guidelines.
·
Support
email marketing initiatives in the build, testing and monitoring of email
campaigns.
·
Support
SEO activities including keyword monitoring and content creation.
·
Fulfilling
copywriting requirements as and when needed.
·
Keeping
up to date with Google Analytics and Google Search Console platforms, working
with other team members to gain the most valuable insights.
·
Carrying
out competitor research and analysis regularly to inform or amend strategy.
·
Carrying
out monthly and ad hoc reporting.
·
Work
with the Marketing Manager on the brands’ content strategy.
·
Contribute
to content ideation sessions and recommendations for high performing content.
·
Collaborate
on a technical roadmap of ongoing website developments and improvements.
·
Support
on additional tasks to cover holiday/absences within the team.
Qualifications:
5 GCSEs grades A*-C/9-4 or
equivalent (including English Language and Maths)
Skills Required:
·
Eligibility
to work in the UK on a permanent basis.
·
Must
have excellent communication skills and the ability to build relationships at
all levels within the business.
·
Good
problem-solving skills.
·
Creative
thinker with a can-do attitude.
·
Analytical,
with the ability to interpret information, news, data and research quickly –
and distil the most important/relevant information to inform routes forward.
Personal qualities:
·
A flexible,
enthusiastic, and committed attitude.
·
A keen learner
who is committed to expanding knowledge.
·
Proactive and
highly organised, with good attention to detail.
Future prospects:
The
role offers long term security and the opportunity to progress into a permanent
position.
Training to be provided:
Estio apprenticeship
training programmes are delivered virtually by our fully qualified and industry
experienced training team. Using their expert knowledge, we’ve purposefully
built our programmes around the real-world use of modern technology, so that
the skills we create can be directly applied in the workplace.
Throughout the
apprenticeship learners receive coaching, help and guidance from a dedicated
team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited
Level 3 Digital Marketer, with training in how to:
·
Source, plan, develop and
deploy digital content across a variety of channels including your website and
social media.
·
Execute multi-channel
digital campaigns using online platforms.
·
Monitor and evaluate channel
and campaign performance using different analytical tools.
·
Adopt a test and learn
approach to digital marketing activities, making recommendations for
improvement.