Marketing Graduate Scheme

Marketing at Lloyds Banking Group isn’t about selling products—it’s about building brands people trust and creating experiences that matter. It’s about helping millions of customers make smarter financial decisions.

The Brands, Marketing & Experience (BMX) division plays a central role in the Group’s purpose of helping Britain prosper. It delivers personalised, data-driven customer communications, builds world-class brand engagement, and ensures every interaction feels relevant and human.

Marketing Graduates are right in the middle of the action—part of a fast, creative, and digitally driven team learning how to craft campaigns, design customer journeys, and harness data and technology to make a lasting impact.

Over two years, graduates rotate through four placements across BMX, gaining a 360° view of how marketing builds value and drives impact. Placements could include:

• Insights, Planning & Effectiveness – turning customer data into smart strategy
• Group Brands & B2B – managing brand portfolios and partnerships
• Experience Design – shaping journeys that are useful, usable, and delightful
• Consumer Marketing – driving full-funnel campaigns for some of the UK’s biggest brands

Graduates design campaigns seen by millions, collaborate with UX/UI specialists to improve journeys, use tools like Tableau, Sprinklr and Oracle to optimise performance, work with agencies to bring bold creative ideas to life, and test and refine campaigns to boost engagement and brand impact.

By the end of the scheme, graduates will be:

• Insight-driven – using data to spark ideas
• Brand-savvy – growing and protecting household names
• Creative and strategic – balancing bold thinking with commercial outcomes
• Digitally confident – hands-on with tools like Adobe, Figma, and Co-Pilot
• Collaborative – thriving in cross-functional teams

Graduates roll off into a permanent Assistant Manager role within one of Lloyds Banking Group’s BMX teams, equipped with multi-disciplinary skills across brand, marketing, design, data and analytics, and hands-on experience from high-profile campaigns and projects.