Industries

marketing

Apprenticeships, Degree Apprenticeships and Work Experience

Marketing


Have you ever seen an advert in a magazine, a Facebook pop-up or a billboard movie poster and thought you could create something much better? If your answer is yes, the marketing industry could offer you the perfect career opportunity – from being an account manager, a marketing executive or even a research analyst, there are options for everyone.

Industry Summary

In our modern world of competitive consumerism, how companies encourage their customers to pick their brand is becoming increasingly important. The true scale of the marketing industry is extraordinary, with some surveys suggesting that the sector is estimated to be worth over $1.7 trillion. Effective marketing builds brand awareness, increases sales and engages customers – if you wish to be part of this booming industry, why not check out what opportunities there are out there.

Marketers don’t just look at people but also data; they use information about customers and apply this to the services and products they sell to make them more appealing. They can be found in nearly every industry, working to ensure that their brands reputation is maintained. So, if you’re looking for a career where you can put your creativity, analytical abilities and people skills to the test, the marketing industry will be sure to have a role to suit your skillset.

As technology develops and our choice of media becomes ever more diverse, your chance to specialise and work in one specific channel and become the top of your field. If you’re looking for a chance to climb the ladder, you could also consider becoming a chartered marketer – this will give you an advantage against other candidates and show you mean business.

 

What options can I take for a career in marketing?

 

Work Experience

Though marketing roles are widely available across most sectors, when it comes to finding a specific marketing apprenticeship opportunity or work after university, you’ll face strong competition. Work experience in marketing will go far in making you stand out from the crowd to potential employers and demonstrate that you already possess the skills and drive that make you a talented employee. There are plenty of options to work for smaller tight-knit companies and the recognisable big-named brands that will still help you develop the industry related and soft skills necessary to be successful in a marketing career.

Unsure about what a work placement could involve? You should’ve asked!

 

Apprenticeships

An apprenticeship in marketing will give you the necessary skills and experience to succeed in this industry. You’ll be working with employers, learning on-the-job and the ability to apply what you learn from your qualification to your role. Even better, you’ll be paid a salary while you study, and all your training costs will be covered. Marketing apprenticeships are your chance to gain valuable experience, build contacts in the industry and earn some cash from day one whilst gaining your qualification. They are also available at all levels up to a degree apprenticeship level. Here are some apprenticeship opportunities for you to consider:

  • Level 3 – Advertising and media executive
  • Level 3 – Digital marketer
  • Level 3 – Event Assistant
  • Level 4 – Marketing Executive
  • Level 4 – Public relations and Communications Assistant
  • Level 6 – Marketing Manager

Want to know what apprenticeships are all about? We have you covered!

 

Degree Apprenticeships

A marketing degree apprenticeship is an excellent option to consider if you wish to pursue a career in this industry. Not only will you gain the same experience as if you were a ‘normal’ employee at a company, earning a salary and making connections, but you will also earn a degree that is paid for by your employer. Here are some degree apprenticeships to consider:

  • Level 6 – Digital Marketer Integrated Degree

Is a degree apprenticeship up your street? We’ll help you know!

 

University

Going to university is the chance to earn some independence and get to grips around the theoretical knowledge of the industry you may wish to pursue a career in once you graduate. You’ll be able to choose the units you wish to specialise in – from social media, to email campaigns or even B2B outreach, and apply these skills you learn to your job once you enter the workplace. You could also spend a year in industry which will give you the practical experience in the marketing industry that many employers desire.

  • Marketing BA (Hons)
  • Marketing Management BSc (Hons)
  • International Marketing BSc (Hons)
  • Business (Marketing) BA (Hons)
  • Marketing and Communications BA (Hons)
  • Media, Marketing and Public Relations BA (Hons)
  • Business Management and Marketing BA (Hons)

Want to know what graduate jobs are all about? We can help!

 

Graduate Jobs

There are a huge number of opportunities open to graduates of all degree backgrounds in the marketing industry. You may not necessarily be required to hold a marketing degree when pursuing a career in this sector, though related degree subjects are useful. Many employers also offer graduate schemes to provide you with a high-level of structured training and support to develop your skills to give you an insight into the marketing functions of a business.

 

Other routes

Many people in the marketing industry stumble upon the role accidentally. So, if you’re worried that you may not have the correct qualifications to pursue a career in the marketing sector, don’t fret. Employers value experience in this industry, if you can prove that you have plenty you will be in a good position to succeed.

If a career in marketing is what you’re after, start your search here!

Career Progression, Discover Your Future

Marketing and sales directors

Work Description

Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.

Qualification

Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

Job Tasks

liaises with other senior staff to determine the range of goods or services to be sold; discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products; examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities; controls the recruitment and training of staff; produces and/or assesses reports and recommendations concerning marketing and sales strategies.

Related Jobs

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Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

Marketing associate professionals

Work Description

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Qualification

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Job Tasks

discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements; establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs; collates and interprets findings of market research and presents results to clients; discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments; briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

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Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

Market research interviewers

Work Description

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Qualification

There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.

Job Tasks

approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.; records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer; collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews; collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

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Assistant, research, marketing Canvasser, political Collector, data Enumerator, traffic Interviewer, commercial Interviewer, research, market Interviewer, telephone Interviewer Interviewer Investigator, research, market Representative, telesurveys Researcher, market Researcher, telephone Researcher Researcher Shopper, mystery 

Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

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