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marketing

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Marketing

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Marketing and sales directors

Work Description

Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.

Qualification

Entry is generally via career progression from related occupations (e.g. Marketing Manager, Sales Manager). Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

Job Tasks

liaises with other senior staff to determine the range of goods or services to be sold; discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products; examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities; controls the recruitment and training of staff; produces and/or assesses reports and recommendations concerning marketing and sales strategies.

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Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

Marketing associate professionals

Work Description

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Qualification

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society. NVQs/SVQs in Marketing Research are available at Levels 3 and 4.

Job Tasks

discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements; establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs; collates and interprets findings of market research and presents results to clients; discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments; briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.

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Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

Market research interviewers

Work Description

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Qualification

There are no formal academic entry requirements. Training is typically provided on-the-job. NVQs/ SVQs in Market Research (Interviewing) are available at Level 2.

Job Tasks

approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.; records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer; collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews; collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research.

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Estimated Pay

Information on weekly pay (average, median and decile) is taken from a combination of two sources: the Annual Survey of Hours and Earnings (ASHE); and the Labour Force Survey (LFS) (both conducted by the Office for National Statistics (ONS)). ASHE is widely regarded as the most reliable source of information on Pay and Hours, however it does not include information on pay by qualification as well as some other characteristics (such as self-employment).

Unemployment Data

The level and rate of UK unemployment for this career path measured by the Labour Force Survey (LFS) as a percentage, using the International Labour Organisation's definition of unemployment.

Projected Employment Levels

Estimated Hours

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