- GMFJ Reference
93971
- Wages
£3.90 p/h
- Hours
37.50 per week
- Date Posted
03/01/2019
- Start Date
01/04/2019
- Approx. Duration
18 Months
- Location
Falmouth
- Status
Now Taking Applications
- Sector
Creative & Digital Media
- Opportunity Type
Advanced Level 3
- Employer
Clear Brew Limited
Description
The job role within Clear Brew is mainly be focused on
promoting and marketing our brand using varied digital marketing techniques and
campaigns. Your digital marketing
learning will extend due to all aspects of the apprentice college-based
training programme being transferred into the real life on the job
experience.
You will be further
supported throughout your apprenticeship via a Truro College mentor scheme and
your line manager here at Clear Brew.
For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 93971)
Company website : https://clearbrew.co.uk
Desirable Skills:
- Numerate – good with numbers and arithmetic
- Analytical – methodical and analytical in thinking
- Good written English
- Some knowledge of paid search and general marketing
objectives
- Good working knowledge of social media networks
- Knowledge of Facebook advertising products would be
beneficial
Desirable Qualifications:
- Qualifications required:
grade A*- C GCSEs (or Level 2 Functional Skills) in English, Maths, and
ICT – but if you do not have these qualifications, we may be able to help you
to acquire them.
Overview of Programme Content:
- Marketing Principles – using digital tools effectively
- Principles of coding Customer lifecycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line
- Written communication – effective communication skills to a range of audiences through a range of platforms
- Customer relationship marketing
- Search marketing
- Search engine optimisation
- e mail marketing
- Web analytics and metrics – measure and evaluate the success of digital marketing activities
- Mobile apps
- Pay-Per-Click
- Digital etiquette
- Marketing briefs and plans
- End Assessment: Apprentices will collate a portfolio of evidence from work projects. Once this portfolio demonstrates all requirements of the programme they will complete the end point assessment. This must be a minimum of 12 months after the start of the programme. The end point assessment is made up of the following elements: Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace An employer reference A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced Course Details:
- Day 1 Marketing Principles: Basic marketing principles/ The role of effective teamwork
- Day 2 Marketing Principles: Customer relationship marketing/ The customer lifecycle
- Day 3 Marketing Principles: Customer engagement and market segmentation
- Day 4 Marketing Principles: Main components of digital and social media strategies
- Day 5 Marketing Principles: How digital and social media strategies are implemented
- Day 6 Marketing Principles: Revision and unit exam
- Day 7 Coding: Introduction to coding
- Day 8 Coding: Making your code work
- Day 9 Coding: Common languages
- Day 10 Coding: Common languages
- Day 11 Coding: How do websites work
- Day 12 Coding: Finding and using websites
- Day 13 Coding: Beyond text: web content that works
- Day 14 Coding: The day of acronyms – what are they and what do they do?
- Day 15 Coding: Web project lifecycles
- Day 16 Coding: When websites are attacked! Revision and unit exam
- Day 17 Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms
- Day 18 Digital Marketing Principals: Digital platforms and digital marketing within business
- Day 19 Digital Marketing Principals: Digital marketing within specialist areas
- Day 20 Digital Marketing Principals: Digital etiquette
- Day 21 Digital Marketing Principals: Security levels
- Day 22 Digital Marketing Principals: Revision and unit exam
- Day 23 Google analytics IQ support session
- Day 24 Preparation for end project
- Day 25 Preparation for end project
- Day 26 End assessment project
- Day 27 End assessment project
- Day 28 End assessment project
- Day 29 End assessment project
- Day 30 End assessment project
Technical Competencies that the Apprentice must be able to evidence in the workplace by the end of their Apprenticeship:
- Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
- Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: responds efficiently to enquiries using online and social media platforms
- Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively Digital analytics: measures and evaluates the success of digital marketing activities
- Interprets and follows: latest developments in digital media technologies and trends marketing briefs and plans company defined ‘customer standards’ or industry good practice for marketing company, team or client approaches to continuous integration
- Can operate effectively in their own business’s, their customers’ and the industry’s environments
Desirable Personal Qualities:
- Enjoy working as part of a team, sharing both responsibility
and success
- Self-reliant but able to take instruction
- Creative and imaginative
- Good problem solver
- Confident and articulate
- Someone who is keen to learn, ask questions and wants to be
involved – bright and inquisitive with a hunger for learning
- Organised and ethical
On successful completion of the apprenticeship there is a possibility of a job role.
Wages start at £3.90 depending on experience. Company have a pension and bonus scheme for employees. The working times would be Monday to Friday 9am till 5pm.