- GMFJ Reference
96055
- Wages
£5.00 p/h
- Hours
37.50 per week
- Date Posted
19/02/2019
- Start Date
01/04/2019
- Approx. Duration
18 Months
- Location
St Austell
- Status
Now Taking Applications
- Sector
Social Media & Digital Marketing
- Opportunity Type
Advanced Level 3
- Employer
GoJute Limited
Description
Marketing is a central function at GoJute where we rely on effective and comprehensive promotion in order to bring customers to our business.
You’ll be:
- Working with a senior marketing professional to implement our marketing strategy
- Keeping our website up to date
- Posting on our social media channels
- Writing copy for adverts, leaflets and brochures plus case studies
- Assisting with email and direct mail campaigns
What you’ll need to succeed:
- Good working knowledge of web management (Wordpress preferred)
- A foundation level qualification in media or communications
- A portfolio of marketing work which can be from school, college or work experience
- Accuracy and consistency in your work
- Motivation to learn and improve
- Willingness to take direction and supervision from others and to receive constructive feedback
- A positive and flexible approach to work
For more information about this vacancy please contact Truro and Penwith College on 01872 305500 (Ref ID: 96055)
Company website : gojute.co.uk
- You’re naturally gifted with words and experienced in using social media and websites
- You are looking to start your career in marketing
- GSCE at Grade C/4 or above in Maths, English and IT
Overview of Programme Content
- Marketing Principles – using digital tools effectively
- Principles of coding
- Customer lifecycle – customer acquisition, building customer loyalty, responding effectively to customer enquiries on line
- Written communication – effective communication skills to a range of audiences through a range of platforms
- Customer relationship marketing
- Search marketing
- Search engine optimisation
- e mail marketing
- Web analytics and metrics – measure and evaluate the success of digital marketing activities
- Mobile apps
- Pay-Per-Click
- Digital etiquette
- Marketing briefs and plans
End Assessment:
Apprentices will collate a portfolio of evidence from work projects. Once this portfolio demonstrates all requirements of the programme they will complete the end point assessment. This must be a minimum of 12 months after the start of the programme. The end point assessment is made up of the following elements:
- Project - giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
- An employer reference
- A structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
Course Details:
- Day 1
Marketing Principles: Basic marketing principles/ The role of effective teamwork
- Day 2
Marketing Principles: Customer relationship marketing/ The customer lifecycle
- Day 3
Marketing Principles: Customer engagement and market segmentation
- Day 4
Marketing Principles: Main components of digital and social media strategies
- Day 5
Marketing Principles: How digital and social media strategies are implemented
- Day 6
Marketing Principles: Revision and unit exam
- Day 7
Coding: Introduction to coding
- Day 8
Coding: Making your code work
- Day 9
Coding: Common languages
- Day 10
Coding: Common languages
- Day 11
Coding: How do websites work
- Day 12
Coding: Finding and using websites
- Day 13
Coding: Beyond text: web content that works
- Day 14
Coding: The day of acronyms – what are they and what do they do?
- Day 15
Coding: Web project lifecycles
- Day 16
Coding: When websites are attacked! Revision and unit exam
- Day 17
Digital Marketing Principals: Characteristics and comparisons of digital and social media platforms
- Day 18
Digital Marketing Principals: Digital platforms and digital marketing within business
- Day 19
Digital Marketing Principals: Digital marketing within specialist areas
- Day 20
Digital Marketing Principals: Digital etiquette
- Day 21
Digital Marketing Principals: Security levels
- Day 22
Digital Marketing Principals: Revision and unit exam
- Day 23
Google analytics IQ support session
- Day 24
Preparation for end project
- Day 25
Preparation for end project
- Day 26
End assessment project
- Day 27
End assessment project
- Day 28
End assessment project
- Day 29
End assessment project
- Day 30
End assessment project
Technical Competencies that the Apprentice must be able to evidence in the workplace by the end of their Apprenticeship:
- Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
- Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: responds efficiently to enquiries using online and social media platforms.
- Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities
Interprets and follows:
- latest developments in digital media technologies and trends
- marketing briefs and plans
- company defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
- Can operate effectively in their own business’s, their customers’ and the industry’s environments
- You’re a team player keen to learn your craft
On successful completion of the apprenticeship there is a possibility of a future job role.
What you can expect from us:
A pleasant and supportive working environment.
The opportunity to progress within the business.
Hours: Full-time, 37.5 hours per week with time off for study (20% for apprentices)
Benefits:
Company pension
28 days holiday plus an extra day for each year worked
Flexible working
Bonus scheme