In 2018, 3.48 billion people were active on social media – that’s around 45% of the total world population. It’s clear to see why digital marketing on these websites has become a top priority for nearly all businesses who want to reach a bigger audience. If you love spending your time on Instagram, Facebook, Twitter or YouTube, a career in social media and digital market means that you could be paid for your hobby.
Social media is crucial in building brand personality that encourages others to engage. If you feel you have a great online presence and you could contribute this to a company, then a career in digital marketing may be ideal for you.
There is a booming demand for digital marketers meaning there are plenty of opportunities out there in this industry. As a field that is constantly evolving and changing, there’s always something new to learn, and yet another internet trend to try and keep up with – it’s fair to say that you’ll never be bored with a career in digital marketing.
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Kick-start your career in digital marketing by gaining vital work experience to help you get up-to-date with the latest trends and skills. You don’t just need work experience through a marketing internship or placement, though this is also highly valuable. There are also opportunities to show that you have taken your own initiative and built a mini-digital marketing empire of your own. Start a blog or your own website, communicate with others online and keep up with the current trends and practices that would help contribute to the campaigns you would be working on in your future career.
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An apprenticeship is a great option to begin your career in social media and digital marketing. Apprenticeships combine practical training in the workplace with study – you’ll be working alongside experienced staff and gaining job-specific skills while you earn a salary. You’ll gain a qualification in digital marketing which will enable you to apply all the theoretical knowledge you gain to your role – further developing your skills and understanding of the field. Here are some potential apprenticeships that you could consider:
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As a degree apprentice you’ll combine academic study at a University, working towards your bachelor’s degree, and practical experience in the workplace. This will be the opportunity for you to combine the academic knowledge around the field with the first-hand skills you gain in your role. You’ll work closely with an experienced mentor who can help you develop your understanding of the digital marketing industry, and you may find your responsibilities grow as you progress. What’s more is that you’ll be paid a salary for all your hard work!
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Though it is not necessary to have a degree in social media and digital marketing to be able to succeed in the industry, studying the subject at university can still be very helpful for some. At university you’ll spend a majority of your time attending lectures, seminars or in independent study, really getting to grips with the theoretical background of the sector which you can apply to your career once you graduate. You may find you can narrow down which area of digital marketing interests you, and then tailor your course modules to these aspects. Many universities also give their students the opportunity to take part in a year in industry – this will give you all the practical experience necessary to excel in your career.
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Some employers may favour graduates from a business or marketing-related degree discipline, however, there are still plenty of opportunities for graduates of other backgrounds. If you have some relevant work experience and a clear enthusiasm for the job this is also likely to impress a company. Many employers also offer graduate schemes to their new recruits – these provide structured training and support to help develop your skills and encourage you to learn and create with those around you. These are often useful to graduates of unrelated degree subjects or those who require a bit more work experience.
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There is no set entry route into a career in social media and digital marketing, but many employers may expect you to have some qualifications or relevant experience in marketing, business or other related subjects. However, this is an excellent industry for those who may wish to enter a career straight from school, college or as a career change; many people excel in a career in digital marketing by working their way up through an organisation.
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