Web content manager apprenticeships - where to start
You can get into this job through
a university course
a college course
working towards this role
You may have an advantage if you do a degree in journalism, English, digital media or marketing. You'll usually need 2 to 3 A-Levels, or equivalent, for a degree.
You could take a college course, which may help you to get a trainee manager's job. Courses include a Level 3 Diploma in Creative Digital Media or a Level 4 Certificate in Professional Marketing.
You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a Level 3 course. You'll need 1 or 2 A-Levels, a Level 3 diploma or relevant experience for a Level 4 or Level 5 course.
You could do a digital and technology solutions professional degree apprenticeship.
This will typically take around 3 years to complete. You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A-Levels, or equivalent, for a degree apprenticeship.
You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.
You'll also need to show experience of content management systems (CMS), content and style guidelines, search engine optimisation (SEO).
Web content manager apprenticeships - what it takes
Skills and knowledge
- knowledge of computer operating systems, hardware and software
- to be thorough and pay attention to detail
- the ability to use your initiative
- excellent verbal communication skills
- knowledge of English language
- analytical thinking skills
- the ability to come up with new ways of doing things
- the ability to think clearly using logic and reasoning
- to be able to use a computer and the main software packages confidently
Web content manager apprenticeships - what you'll do
In your day-to-day tasks you could:
- gather user feedback to design and plan content
- research and write text for a target audience
- edit and proofread existing text
- use content management software
- respond to online message boards and email enquiries
- develop new content and editing guidelines
- manage social media channels
- report on website performance and content popularity
- train new staff to produce and edit content
You could work from home, at a client's business or in an office.
Career path and progression - Web content manager apprenticeships
You could move into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.