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Web content manager apprenticeships

Computing, technology and digital

Web content manager apprenticeships - where to start

You can get into this job through
  • a university course
  • a college course
  • an apprenticeship
  • working towards this role

    • University
    You may have an advantage if you do a degree in journalism, English, digital media or marketing. You'll usually need 2 to 3 A-Levels, or equivalent, for a degree.


    College
    You could take a college course, which may help you to get a trainee manager's job. Courses include a Level 3 Diploma in Creative Digital Media or a Level 4 Certificate in Professional Marketing.

    You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a Level 3 course. You'll need 1 or 2 A-Levels, a Level 3 diploma or relevant experience for a Level 4 or Level 5 course.

    Apprenticeship
    You could do a digital and technology solutions professional degree apprenticeship. This will typically take around 3 years to complete. You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A-Levels, or equivalent, for a degree apprenticeship.

    Work
    You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work. You'll also need to show experience of content management systems (CMS), content and style guidelines, search engine optimisation (SEO).

    Web content manager apprenticeships - what it takes

    Skills and knowledge

    You'll need: 

    • knowledge of computer operating systems, hardware and software 
    • to be thorough and pay attention to detail 
    • the ability to use your initiative 
    • excellent verbal communication skills 
    • knowledge of English language 
    • analytical thinking skills
    • the ability to come up with new ways of doing things 
    • the ability to think clearly using logic and reasoning 
    • to be able to use a computer and the main software packages confidently

    Web content manager apprenticeships - what you'll do

    Day-to-day tasks

    In your day-to-day tasks you could: 

    • gather user feedback to design and plan content 
    • research and write text for a target audience 
    • edit and proofread existing text 
    • use content management software 
    • respond to online message boards and email enquiries 
    • develop new content and editing guidelines 
    • manage social media channels 
    • report on website performance and content popularity
    • train new staff to produce and edit content
    Working environment
    You could work from home, at a client's business or in an office.

    Career path and progression - Web content manager apprenticeships

    You could move into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

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    Considering an Apprenticeship?

    There are lots of benefits to apprenticeships, here are our top 5:

    • Paid Training
      Not only will your organisation (or the Government) pay for all of your training, but you’ll be paid to do it. That means you could actually get paid to get your degree and have no debt!
    • Range of career opportunities
      There are over 625 different apprenticeships to choose from, in a range of industries. Whether you’re interested in law, marketing, construction or engineering, you’ll find something up your street!
    • Earn & learn
      As an apprentice, the minimum you’ll earn is £6.20 an hour, but we’ve seen apprentices earn a starting salary of up to £30,000 a year! You could also get other employee benefits like gym memberships, paid holiday and sick pay.
    • Great career prospects
      Employers think apprentices are 15% more employable than those with other qualifications. In fact, many large employers train their graduates and apprentices together!
    • Learn on the job
      There’s only so much you can learn when you just do a qualification. As an apprentice, you’ll also get to learn on the job - whether that’s designing amazing graphics, chopping vegetables or building engines!

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