Digital product owner apprenticeships - where to start
You can get into this job through
a university coursean apprenticeshipworking towards this rolespecialist courses run by private training organisations
You could do a degree or postgraduate award in computing
project management, business management or marketing.
You'll usually need 2 to 3 A-Levels, or equivalent, for a degree. For a postgraduate study, you might need a degree in a relevant subject.
You could start by doing a project manager Level 6 (degree) apprenticeship.
After completing your apprenticeship, you would get experience of working in digital delivery teams before taking on a role as a product owner.
You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A-Levels, or equivalent, for a degree apprenticeship.
You could start out in an associate product owner role. You'll usually need to have some relevant work experience in a job like:
When looking for work, most employers will expect you to have:
- product marketing
- software development
- customer experience
- user experience (UX)
- an understanding of online user behaviours
- knowledge of search engine optimisation (SEO), analytics, UX, design and marketing
- experience in helping a business make major changes in the digital environment
- knowledge of agile project management methodologies like Scrum, Kanban and Lean
If you do not have relevant work experience, you could:
- develop some technical skills so that you understand basic design and data analysis
- study online resources about the role of digital product management
- take a specialist course in product management
- join online product management communities for tips and networking opportunities
Digital product owner apprenticeships - what it takes
Skills and knowledge
- knowledge of computer operating systems, hardware and software
- to be thorough and pay attention to detail
- customer service skills
- the ability to use your initiative
- the ability to work well with others
- the ability to monitor your own performance and that of your colleagues
- excellent verbal communication skills
- analytical thinking skills
- to be able to use a computer and the main software packages confidently
Digital product owner apprenticeships - what you'll do
As a digital product owner, you will:
- work closely with your teams in development and planning
- represent users by taking their feedback to help improve the product
- work with user experience (UX) designers to make sure the product is something that people like and is easy to use
- develop business cases and user stories for new features
- work with the design team to draft first versions of your product or service
- keep people informed about your product's development
- manage relationships between the development team, partners and customers
- produce reports on the performance of the product
You could work in an office or at a client's business.
Career path and progression - Digital product owner apprenticeships
With experience, you could apply for a more senior role like head of product or senior product manager.
You could also move into general senior management positions.
Some product managers become self-employed consultants.